Sporting Group International is proud to announce its successful brokering of a sponsorship deal between Haier HVAC, a leading climate solutions and energy brand, and the Professional Darts Corporation (PDC) for the 2025 World Cup of Darts.

Haier HVAC will be featured as an Official Partner of the prestigious event, which will take place from June 12-15, 2025, at the Eissporthalle in Frankfurt. The partnership will see Haier's branding on the shirt sleeves of all players and prominently displayed on the main event set.

The World Cup of Darts will bring together 40 nations competing for the title and a prize pool of £450,000. Notable players include World Champion Luke Littler and world number one Luke Humphries for England, as well as Michael van Gerwen leading the Netherlands.

Ian Dutton, UK Managing Director of Sporting Group International, commented: "We are thrilled to have facilitated this partnership between Haier and the PDC for the World Cup of Darts. This collaboration underscores our commitment to connecting leading brands with premier sporting events. Haier's global reach and innovative spirit align perfectly with the international nature of the World Cup of Darts, and we look forward to seeing the positive impact of this partnership on the event and its fans."

Adam Perfect, PDC Head of Commercial, added: “We are pleased to welcome Haier as an event partner of the World Cup of Darts and to work closely with Sporting Group International to bring this together. The multi-national reach of the Haier brand aligns with the global nature of the World Cup of Darts and we look forward to working with them on a successful event."

The partnership will include various activations to engage fans at the Eissporthalle in Frankfurt, those watching through global broadcasters, as well as hosting key customers and clients at the event. Haier will also create content with players to be shared across the brand's social media channels, offering exclusive promotions and competitions.

For more information about Haier and the World Cup of Darts, visit Haier's website.