BIRMINGHAM, UK, 26TH SEPTEMBER 2025: Sporting Group International (SGI) has successfully brokered a new partnership deal between leading crypto betting provider Duelbits and international production company Camelot Films for the upcoming strongman competition series ‘Battle Of The Beasts’, with former World’s Strongest Man Eddie Hall set to host.
The ‘Battle Of The Beasts’ competition will pit together ten elite strongmen from across the globe, including the likes of current World’s Strongest Man Rayno Neil and triple World’s Strongest Man victor Tom Stoltman.
The group of strongmen stars will compete in a wide variety of challenges to be crowned the first-ever Battle Of The Beasts champion – ranging from your typical weightlifting and stone lifting events to belly flop challenges and an eating competition.
Duelbits have been named as the main sponsor of the seven-day event which is due to be held in Malta in early October, with the show being slated with a Summer 2026 release date.
Ian Dutton, UK Managing Director of Sporting Group International, said: “We are delighted to have brokered this partnership between Duelbits and Camelot Films for the upcoming Battle Of The Beasts series. This newly formed alliance strengthens SGI’s objective of connecting leading brands with the best sporting events on the planet. The exciting yet different format of the Battle of the Beasts aligns perfectly with the innovative Duelbits brand, and we are extremely excited to see the lasting effect this partnership has on the competition and its audience.”
Luke Croft-Faulkner, Producer at Camelot Films added: "All of us at Camelot are excited to work with Duelbits on the inaugural season of Battle of the Beasts, and we cannot thank SGI enough for their enthusiasm for our partnership. Ian has been a pleasure to work with, and we look forward to working with both SGI and Duelbits on many more projects in the future."
Jasper Hoekert, CMO at Duelbits stated: “As a leading crypto casino, Duelbits thrives on innovation and delivering top-tier entertainment to the masses. Sponsoring 'Battle Of The Beasts' is a perfect fit for us - we love fierce competition and creating epic, cinematic sporting entertainment experiences that our audience will love. Partnering with winners like Eddie Hall allow us to push boundaries, captivate audiences and expand the global reach of our amazing brand."
To find out more about the Battle of the Beasts event, head over to the Camelot Films website.
About SGI
Sporting Group International is a unique specialist group providing services in the recruitment, sports marketing, sponsorship, international market development and talent management space. We were formed by a management team with many years’ experience working for iconic sporting clubs with names that resonate throughout the world. This has given us impeccable credentials and wide-ranging contacts meaning that Sporting Group International has been able to build strong, long-lasting relationships with the most influential Leagues, Federations, Brands and Rights Holders around the globe.
About Camelot Films
Born out of a warehouse in West London in 2013, Camelot Films was established by actor, writer, and producer Matt Hookings. With more than a decade of expertise, Camelot has accumulated a plethora of awards across various categories, including short form films, music videos, commercials and feature films – becoming one of the most distinguished independent production companies in the world.
About Duelbits
Duelbits is a crypto casino and sportsbook aiming to bring users the most rewarding gambling experience. Founded in 2020 and despite the COVID-19 crisis, Duelbits is now a reputable premium casino and sportsbook brand, particularly within the crypto niche. Duelbits’ ambition is to become a niche global brand, offering users better rewards and an easy-to-use product, all accompanied by the crypto element, allowing users fast and secure payments.
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Media Contact: Reece Charlton at reece.charlton@sportinggi.com
