Sporting Group International (SGI) is proud to have facilitated a landmark partnership between Valero Energy and the Texas Super Kings during the 2025 season of Major League Cricket (MLC).

As part of the agreement, Valero joined as an Associate Sponsor for the full season, with their branding prominently featured on the playing trousers of the Texas Super Kings squad. This marks Valero’s first foray into the world of US cricket - a dynamic and rapidly growing sporting market.

The collaboration has been warmly received on both sides. Speaking on behalf of Valero, Natalie Smith, Brand Marketing Manager, said:

“Our partnership with the Texas Super Kings fully met our expectations. The team delivered on all aspects of the agreement they could, given the time constraints.

“The TSK team did an excellent job quickly delivering on all the assets they could for this year. I expect next year to run smoother since we will have more time to plan.”

This partnership not only reflects SGI’s commitment to delivering impactful commercial relationships but also underscores the increasing appeal of cricket in the United States.

With Major League Cricket gaining momentum, strategic collaborations like the Valero/TSK agreement are set to play a vital role in expanding the sport’s presence and connecting global brands to passionate new audiences.

At SGI, we are delighted to have played a role in bringing together a leading energy company and one of MLC’s most exciting franchises - a partnership that we believe is just the beginning of bigger things to come in US cricket.

If you would like to learn more about partnerships in cricket and other sports, please contact Danesh Carnac at danesh.carnac@sportinggi.in.