partner with Real Betis in multi-year digital partnership

Nov 17, 2021

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Global sports agency Sporting Group International (SGI) are delighted to announce they have secured their client, an agreement to become a Regional Partner in the UK and North America of Real Betis in a multi-year agreement.

As part of its ongoing expansion, the online betting platform,, has signed another high-profile sponsorship deal brokered by Sporting Group International, now being aligned with the Spanish side based in Seville.

The deal, which has been confirmed by both organisations, will see assigned as the club's Regional Partner in the UK and North America for three consecutive seasons.

The sponsorship will also enable to leverage LED advertising at the iconic Benito Villamarín Stadium in Seville. This will see branding featured pitch-side during home games against Real Madrid, FC Barcelona and Atletico de Madrid.

This will only enhance the betting site's presence in Europe; a key geographical focus for the global brand.

Leon Hughes, CEO of, is thrilled to announce the formation of this partnership and looks forward to working closely with the club.

"We are excited to be Real Betis' new Regional Partner. They’re an ambitious club at an exciting juncture and we look forward to being a part of what will be an exciting campaign for the club."

"This is our first sponsorship deal with a Spanish club which will further enhance our name within the Spanish betting community. We believe this strategic deal will drive brand awareness, interest and revenue for our brand. "

Ramón Alarcón, Business Managing Director for Real Betis, commented: “Attracting international sponsors to be partners with Real Betis to activate sponsorships in a certain territory is called Regional Sponsors. These are agreements have a great value. Not only because of their economic part, but because they show that Betis is a global brand and understood this to perfection. They understand that partnering with Real Betis is going to be a huge help for them in their development in great football markets such as UK and North America.”

Sporting Group International and further enhance their partnership after working on yet another deal together.

Charlie Bannister, Head of Sponsorship at SGI, added ‘It is fantastic to see enter a new market which I am sure will be a huge success for them. We look forward to seeing their branding on display for major matches at the Benito Villamarín.’

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