Global sports agency Sporting Group International (SGI) are delighted to announce they have secured their client Dafanews, an agreement to become their Principal Partner of the Hyderabad FC for the 2021-22 season of the Indian Super League.
The association will see Hyderabad FC sport the DafaNews logo on all of their match jerseys throughout the ISL season. The partnership was secured with the collective effort from the SGI’s UK and the Indian Sponsorship teams.
DafaNews is a one-stop online sports news portal, which has partnered with top football clubs across the globe, they entered India’s premier football league in the 2019-20 season. The news portal publishes daily news, opinions, resources, interviews, and analysis and meets the demands of all sports fans, reporting consistently about the world of sport.
Varun Tripuraneni, Co-Owner of Hyderabad FC commented “We are delighted to have onboard one of the leading online sports news hubs in the country. With DafaNews being a renowned player in their space, this partnership will give us an opportunity to build some meaningful campaigns in the season ahead and make it a win-win partnership for both brands. This partnership is just the start of a much larger association in the years to come. We are thankful to Sporting Group International for their assistance in getting this deal closed and we hope to continue working with them in the long term.”
A DafaNews spokesperson said “We’re delighted to partner with Hyderabad FC and grow our portfolio of partners. The league’s following increases year on year and we expect it to continue to do so.”
This announcement further expands SGI’s portfolio of sponsorship activity in recent times after completing deals in the UK, Europe, India and the USA.
Adrian Wright, Chief Executive Officer of Sporting Group International, added “India is a major market in the Global growth of SGI, this deal illustrates how far we have come in this territory, from delivering grassroots academies and leagues to professional player management and now major sponsorships, we are now fully immersed in Indian sports ecosystem. DafaNews and Hyderabad FC is our first major sponsorship deal in India with great collaborative work from both offices in Birmingham and New Delhi. A special mention to Charlie Bannister (Head of Sponsorship) and Pranay Kapuria (Head of Sponsorship & Talent Management) for all their hard work and joined-up thinking - this is just the start, and we are here to grow.”