SGI broker betting partnership between Worcestershire County Cricket Club and Dafabet

Jun 19, 2024

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Sporting Group International (SGI) is pleased to announce that it has successfully brokered a deal for Dafabet to become the official betting partner of Worcestershire County Cricket Club. As part of this partnership, the Dafabet logo will be featured on Worcestershire’s Live Stream for the upcoming season.

John Cruces, Head of Sponsorships at Dafabet, commented "We're excited to partner with Worcestershire. This collaboration highlights our commitment to supporting sports and connecting with cricket fans. We're looking forward to seeing our logo on the Live Stream and various digital assets this season."

Worcestershire are currently 4 points adrift of the quarter final places in the T20 Vitality Blast North Group and welcome local rivals, Birmingham Bears, to Visit Worcestershire New Road this Friday night.

Joe Tromans, Head of Commercial of Worcester Cricket, added "This partnership with Dafabet is a significant opportunity for Worcestershire. Their support will be instrumental in enhancing our team's performance and fan engagement. We're looking forward to a successful season together."

The partnership marks another successful period for Sporting Group International following global office expansion in territories such as Spain, Italy, Germany and Asia.

Ian Dutton, Managing Director of Sporting Group International, said "Facilitating this partnership between Dafabet and Worcestershire has been a great experience. Both brands bring strong value to the table, and we're confident this collaboration will be beneficial for everyone involved."

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