Sporting Group International (SGI) is proud to announce the successful completion of an agreement that sees Ebury become the official FX Partner of the Spanish Royal Rugby Union for the next three years, in a partnership facilitated by SGI.
The agreement marks another important milestone in the commercial growth and internationalisation strategy of the Spanish Royal Rugby Union and represents the second partnership brokered by SGI for the Union, following the previous agreement with Ámbar.
The partnership brings a leading global financial services brand into Spanish rugby and reinforces the Union’s ambition to attract innovative international partners aligned with the growth trajectory of the sport in Spain.
At a pivotal moment for Spanish rugby, with eyes on the 2027 Rugby World Cup and Spain’s ambition to host the 2035 Rugby World Cup, the agreement reflects the growing commercial appeal of the project being built by the Spanish Royal Rugby Union.
Juan Carlos Martín “Hansen”, President of the Spanish Royal Rugby Union, said:
“This agreement represents far more than a collaboration. It brings together two projects that share the same vision: growth, international openness and the creation of value. We want Spanish rugby to also be a meeting point for the business community.”
Luis Merino, Managing Director of Ebury Spain, added:
“This agreement is a platform to generate real business connections in an international environment. Rugby, together with the Spanish Royal Rugby Union, provides a meeting ground where we can share values and create new business opportunities, and above all, grow alongside a sport that is growing rapidly in Spain. All of this is the result of constant work and day-to-day commitment.”
From SGI’s perspective, this agreement is further validation of the momentum behind Spanish rugby and the impressive work the Union is undertaking to strengthen its international profile.
Sporting Group International has supported this process as part of its mandate to generate new commercial opportunities for the Union and connect sports properties with high-value global brands.
Diego Pesqué, Country Manager Spain at Sporting Group International, said:
“We are proud to have facilitated this agreement between Ebury and the Spanish Royal Rugby Union. It is a clear demonstration of the growing appeal of rugby in Spain and of the outstanding work the Union is doing to build an ambitious, modern and internationally minded project. The arrival of a global brand such as Ebury validates that vision and reinforces a strategy focused on growth, internationalisation and attracting top-tier partners. For SGI, it is a privilege to play a role in this journey and contribute to the commercial development of Spanish rugby.”
This partnership further strengthens the Union’s strategy of building a robust commercial platform, connected to international brands and aligned with a long-term vision to elevate the profile of Spanish rugby domestically and globally.
For SGI, the agreement also reinforces its position as a strategic partner for rights holders seeking to accelerate commercial growth through meaningful and impactful partnerships.
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About Sporting Group International
Sporting Group International is an international agency specialised in commercial strategy, sponsorship and business development for sports properties and brands, connecting rights holders with partners on a global scale.
