Sporting Group International is pleased to announce that we have brokered a new strategic partnership between IFX and Camelot Films.

The agreement will see IFX support Camelot Films with its foreign exchange requirements as the company continues to grow its international activity.

As part of the partnership, IFX will also receive significant digital exposure linked to Eddie Halls new show Battle of the Beasts, which is set to be released across our channels in the summer of 2026.

This will include a wide range of digital touch points that strengthen IFX visibility and engagement throughout this global show.

Both organisations share a commitment to working with trusted partners who deliver real value. This partnership provides Camelot Films with a reliable financial support structure for its international production activity, while giving IFX a strong digital platform to reach new audiences in a meaningful way.

Simon Hughes, Director at IFX Payments, said:

“We are very pleased to be working with Camelot Films. They have a clear vision for the future and we are proud to support them with the financial systems they need to operate globally. The digital exposure connected to Battle of the Beasts is an exciting part of this partnership, and we look forward to see this amazing show come to life.

Matt Hookings, CEO of Camelot Films, said:

“This partnership with IFX comes at an important time for us. Having a trusted partner that can support our international payment needs makes a big difference. Their support linked to the Battle of the Beasts is incredible and we are so pleased to have them as a new partner. SGI have been central in bringing this together and we are grateful for their continued support.”

Ian Dutton, Managing Director of Sporting Group International, said:

“We are delighted to have introduced IFX Payments and Camelot Films. There is a clear alignment between the two teams and this partnership makes complete sense. We are proud to have brokered the agreement and we look forward to supporting both parties as the relationship grows.”