SGI Facilitates Sponsorship Renewal Between Joburg Super Kings and BodiVite
Sporting Group International (SGI) has successfully completed the renewal of the sponsorship partnership between Joburg Super Kings (JSK) and BodiVite, reinforcing a strong alignment between elite cricket and premium sports nutrition.
The renewed agreement sees BodiVite continue its association with Joburg Super Kings, one of South Africa’s leading T20 franchises competing in the SA20 league. Part of the globally recognised Super Kings brand, JSK represents high performance, innovation, and a rapidly growing fan base across South Africa and international cricket markets.
BodiVite, a respected sports nutrition and wellness brand, is known for its commitment to science-led, high-quality supplements that support athletic performance, recovery, and overall wellbeing. The continuation of the partnership reflects BodiVite’s ongoing investment in professional sport and its alignment with teams operating at the highest level.
The sponsorship renewal was negotiated by Danesh from Team SGI India, highlighting SGI’s ability to deliver seamless commercial outcomes through its international network and cross-market expertise.
Quotes
Commenting on the renewal, Danesh Carnac Head of Sponsorship (India) at Sporting Group International said:
“This partnership is a great example of how shared values between a rights holder and a brand can lead to long-term success. We’re proud to have facilitated the renewal between Joburg Super Kings and BodiVite, and credit goes to Danesh and our India team for driving the process efficiently.”
From BodiVite, a spokesperson said:
“Our partnership with Joburg Super Kings allows us to connect with elite athletes and passionate fans while reinforcing our commitment to performance and wellness. Renewing this sponsorship was a natural step, and we’re excited about what lies ahead.”
Strengthening Commercial Partnerships in Cricket
As a global sports commercial agency, Sporting Group International works across sponsorship strategy, rights-holder representation, and brand partnerships, with a strong focus on cricket. With teams operating across key international markets, SGI continues to deliver value-driven, sustainable partnerships that benefit both brands and sporting properties.
This renewal further underlines SGI’s role in supporting long-term commercial growth within the SA20 ecosystem and the broader global cricket landscape.
