Brokered by Sporting Group International, the new partnership brings together two community-driven organisations with deep local ties to deliver meaningful value on and off the pitch.
Sporting Group International are delighted to announce a new commercial partnership between AFC Wimbledon and Big Motoring World, strengthening the Club’s commercial portfolio for the remainder of the 2025/26 season and beyond.
Big Motoring World, one of the UK’s leading used car supermarkets, will be integrated across a range of high-visibility Club assets throughout the campaign. Supporters will see the brand on the stadium perimeter LEDs, the big screens, and within post-match interview and highlights backdrops – providing a significant and sustained platform to engage with The Dons’ passionate fanbase on matchdays.
With its roots in Kent and a major retail site located just minutes from the Cherry Red Records Stadium, this partnership brings together two organisations with shared values and a genuine commitment to the local community. The agreement also opens the door to collaborative supporter activities and community initiatives throughout its duration.
This collaboration was facilitated by Sporting Group International, who identified the natural fit between the two organisations and worked to create a long-term partnership that delivers tangible value to both parties. SGI continues to strengthen AFC Wimbledon’s commercial portfolio, connecting the Club with brands that share its values and ambitions within a well-supported football club.
Quotes
Stuart Porro, Head of Content at Big Motoring World, said:
“We are hugely proud to become an official Club Partner of AFC Wimbledon. Many of our colleagues are Dons supporters themselves, and with our supermarket located so close to the stadium, this partnership feels like a natural fit. AFC Wimbledon is a unique club with an incredible story, and we’re excited to play a role in its next chapter through a number of meaningful initiatives.”
Andrew Stead, Head of Commercial at AFC Wimbledon, said:
“We are thrilled to welcome Big Motoring World as a partner of the Club. They are an award-winning used car supermarket with a nationwide footprint, yet they are also very local to us at AFC Wimbledon. We look forward to collaborating across matchdays, community activity and supporter engagement, and we are proud to be working with them this season and beyond.”
Ian Dutton, Managing Director of Sporting Group International, said:
“We’re incredibly pleased to bring together AFC Wimbledon and Big Motoring World in what is a truly authentic, locally-anchored partnership. Both organisations share a deep commitment to their fans and communities, and this agreement creates a brilliant platform for impactful collaboration. We are proud to have played a role in delivering a partnership that will provide real value for seasons to come.”
