New Delhi, India – Sporting Group International (SGI), a leading global sports agency, is delighted to announce the successful negotiation of a Principal Partnership agreement between Mumbai City FC (MCFC) and DafaNews for the upcoming 2024-25 Indian Super League (ISL) season.

This strategic partnership sees DafaNews become the Official Back of Shirt Partner for MCFC, with their branding prominently displayed on the First Team shirts throughout the season. Additionally, DafaNews will benefit from significant brand exposure at the Club's training facility and integration into the Club's digital content strategy, offering fans exclusive behind-the-scenes access and engaging media experiences.

This successful deal for MCFC reinforces SGI's position as a leading facilitator of high-profile sports partnerships. It comes on the heels of the agency's significant global expansion into key territories like Spain, Italy, Germany, and India.

Pranay Kapuria, Head of Sponsorship and Talent Management (India) at SGI, commented:

"We are incredibly proud to have secured this landmark partnership between Mumbai City FC and DafaNews. This deal underlines SGI's commitment to connecting leading brands with passionate sports audiences across the globe. DafaNews' support for Mumbai City FC further strengthens their position within the Indian football landscape, and we look forward to a fruitful collaboration throughout the upcoming season."

Kandarp Chandra, CEO of Mumbai City FC, said:

"We are excited about the relationship with DafaNews as our Principal Partner for the 2024-25 season. DafaNews, as a leading sports news platform, has demonstrated a commitment to Indian football. Their coverage of global sporting events speaks to their dedication to the growth of football through fan engagement. Their partnership with Mumbai City will enhance the experience for our fans, both on the pitch and through dynamic digital content, as we look forward to another competitive ISL season."

Joao Coimbra Tavares, DafaNews Manager, said:

"We are thrilled to strengthen our Partnership with Mumbai City. Having worked together before, we have seen the passion and dedication of the club! We believe Mumbai City plays a big role in the Indian Football evolution and we want to support it the best way we can.We look forward to building on our shared successes and supporting Mumbai City FC in what promises to be an exciting season."

This partnership between MCFC and DafaNews, facilitated by SGI, promises to be a win-win for all parties involved. Fans can expect an exciting season filled with engaging content and unwavering support for the Mumbai City FC team.

For further information, please email info@sportinggi.com