Guido Vianello becomes a MuchBetter ambassador

Sep 09, 2021

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Global sports agency Sporting Group International (SGI) are delighted to announce they have secured their client MuchBetter a partnership agreement with undefeated Italian heavyweight boxer, Guido Vianello.

As part of this agreement, Guido will become a brand ambassador for MuchBetter with the brand having access to his training camps and fight nights for exclusive content creation. The MuchBetter logo will be visible on all of Guido’s training wear and fight night attire, giving them great exposure to audiences across the globe.   

Israel Rosenthal, CEO of MuchBetter, commented on the partnership "We're really pleased to partner with Guido. Our shared commitments to excellence and performance will bring some exciting new developments to make life simple and better for our customers and Guido's fans."

Guido himself added “As a professional boxer I’m always traveling around the world. MuchBetter is the easiest app I could have ever found to help me manage my wallet and make payments. I’m very proud to be an Ambassador for this revolutionary solution!”

This latest announcement adds to the portfolio of athlete endorsement deals recently completed by SGI across a number of sports including Boxing, Football and Cricket.

Sporting Group International’s Head of Sponsorship Charlie Bannister commented: “Another fantastic endorsement deal completed by the team here at SGI. Guido is coming off the back of a great knockout win and we are looking forward to him progressing his career over the coming years with MuchBetter in his corner.”

Further information can be found at, and