SGI work alongside Manscaped to sign Alisha Lehmann as brand ambassador

Dec 06, 2023

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Sporting Group International (SGI), global sports marketing and recruitment specialists, are delighted to announce that they have worked alongside Manscaped, the worlds largest Men’s grooming and hygiene brand, to add Women’s football superstar Alisha Lehmann to their portfolio of ambassadors.

Lucas Coyle, Manscaped Senior Manager of Global Marketing, said: “We are delighted to welcome Alisha Lehmann to the Manscaped family. Alisha's dedication to her sport and her commitment to excellence align seamlessly with our brand values. We believe her authenticity and passion will resonate with our global audience, and we are excited to embark on this journey together.”

Manscaped is the global leader in men's grooming and hygiene, providing precision-engineered tools and unique formulations to elevate the grooming experience. With a mission to redefine the grooming landscape for men, Manscaped delivers innovative solutions that enhance confidence and comfort.

Alisha Lehmann, a talented and dynamic athlete known for her prowess on the football field, will now represent Manscaped, embodying the brand's commitment to precision, performance, and confidence

Charlie Bannister, Head of Sponsorship at SGI, commented: “We are proud to facilitate this exciting partnership between Alisha Lehmann and Manscaped. Alisha's impact on and off the field makes her an ideal representative for the brand, and we look forward to seeing the positive influence she will bring to Manscaped's mission of promoting confidence and self-care among athletes and fans alike.”

The partnership marks a significant step for both Manscaped and Sporting Group International, uniting their strengths to enhance the brand's visibility and impact in the sports and grooming industries

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About Sporting Group International:

Sporting Group International (SGI) is a leading sports marketing and management agency committed to connecting brands with the world of sports. With a focus on strategic partnerships and athlete representation, SGI aims to elevate the profile of both brands and athletes on a global scale.

About Manscaped:

Manscaped is a global leader in men's grooming, known for precision-engineered tools and innovative formulations that redefine the grooming experience. Committed to enhancing confidence, Manscaped's cutting-edge solutions empower individuals to look and feel their best.