Sporting Group International Europe is thrilled to announce its brokering of an Exclusive Official Match Break long-standing Partnership between one of the world’s most iconic football clubs FC Bayern Munich and Travel Connection & Champions Travel, leading providers of premium sports travel experiences.
Through this partnership, which is the first of its kind for Bayern Munich, Travel Connection & Champions Travel will offer exclusive travel packages for fans to experience Bundesliga and UEFA Champions League matches at the German giants’ Allianz Arena. The packages will include premium match tickets, stadium tours, hotel accommodation, and further tourist experiences in the city, ensuring fans enjoy a seamless matchday experience.
Commenting on the partnership, Adrian Wright, Group Chief Executive of Sporting Group International, said: “We’re delighted to bring together exceptional brands, in Bayern Munich, Travel Connection and Champions Travel’s whose expertise in creating world-class fan experiences make this a perfect partnership. Together, they will set a new standard in football match break packages.
“This is the third exclusive match break partnership that we have brokered for Travel Connection & Champions Travel, and we look forward to continuing our collaboration to create even more marquee sporting opportunities with established clubs worldwide.”
In 2023 SGI launched the Travel Connect & Champions match break partnership with promotion-chasing EFL League 2 club Salford City, but last year followed it up by securing an agreement with celebrated Premier League and UEFA Champions League club, Aston Villa.
Stephen Northwood, Managing Director of Travel Connection commented “A huge honour for Travel Connection to be appointed as joint Match Break partner of FC Bayern Munich, a European powerhouse of a club. We’re delighted to make home matches at the Allianz Arena available to an ever-growing overseas fanbase”.
Kevin Ward, Managing Director of Champions Travel, commented: “It’s an incredible privilege for Champions Travel to be named as a joint Match Break partner of FC Bayern Munich. Being able to offer fans the opportunity to experience the atmosphere of home matches is a testament to our commitment to connecting supporters with the biggest football clubs in Europe.
SGI has brokered multiple partnerships for leading sports teams, federations and brands around the world. Based in central Birmingham, alongside sister firms SGI Sports Management and Sporting Jobs, SGI also operates in France, Spain, Germany, Italy, Japan, US, Gulf States and India.
