Charlie Bannister promoted to Commercial Director

Jan 25, 2024

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Sporting Group International is pleased to announce the promotion of Charlie Bannister to the role of Commercial Director. Formerly serving as Head of Sponsorship, Charlie will now lead the day-to-day operations of SGI Sports Management (SGISM), with a primary focus on player acquisition and collaboration with clubs for transfer activities.

In his previous role as Head of Sponsorship, Charlie has played a pivotal role in building strong partnerships and enhancing the visibility of Sporting Group International. With a proven track record of success and a deep understanding of the sports industry, he is well-positioned to take on this new challenge and drive the commercial aspects of the organisation forward.

Charlie brings a unique perspective to his role, having spent 12 years in the professional game as a player. He made his professional debut in 2017 in the FA Cup and having experienced the agency process firsthand, Charlie is uniquely equipped to understand the needs and aspirations of athletes, further strengthening SGISM's ability to provide exceptional services.

As Commercial Director, Charlie will oversee the strategic direction of SGISM, working closely with clubs and other stakeholders to facilitate seamless transfer activities. His responsibilities will include player acquisition, contract negotiations, and implementing strategies to maximize commercial opportunities for the agency and it’s athletes.

Commenting on the promotion, Adrian Wright, Group Chief Executive Officer of Sporting Group International, stated, "We are thrilled to announce Charlie's well-deserved promotion to Commercial Director. Charlie has consistently demonstrated exceptional leadership and a deep understanding of the sports industry. We are confident that under his guidance, SGISM will continue to thrive and achieve new heights."

Charlie expressed his excitement about the new role, saying, "I am honoured and excited to take on the role of Commercial Director at SGISMl. Drawing from my 12-year professional playing career and experience with the agency process, I look forward to leading our talented team and working closely with clubs to elevate our sports management activities. This is an exciting time for Sporting Group International, and I am committed to contributing to the ongoing success of the organisation."

About SGISM :

SGISM is a dynamic and forward-thinking sports management agency committed to redefining athlete development. Founded on the principle that every athlete is unique, SGI takes pride in offering personalised support that goes beyond the conventional norms of sports management. With a passion for sports and a vision for excellence, SGI Sports Management is dedicated to being a transformative force in the lives of athletes.

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