Our Work

Yorkshire Cricket exclusively retain SGI to secure stadium naming rights opportunity

Jul 25, 2024

Yorkshire Cricket exclusively retain SGI to secure stadium naming rights opportunity

Global sports partnerships specialists Sporting Group International (SGI) has been appointed by Yorkshire County Cricket Club to lead a search for a Stadium Naming Rights Partner for its iconic Headingley Cricket Ground. Home to Yorkshire CCC since 1890, Headingley hosted its first Test match in 1899 and has gone on to host some of the most iconic fixtures in English cricket history, including the legendary Ashes test victories against Australia in 1981 and 2019.

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SGI broker betting partnership between Worcestershire County Cricket Club and Dafabet

Jun 19, 2024

SGI broker betting partnership between Worcestershire County Cricket Club and Dafabet

Sporting Group International (SGI) is pleased to announce that it has successfully brokered a deal for Dafabet to become the official betting partner of Worcestershire County Cricket Club. As part of this partnership, the Dafabet logo will be featured on Worcestershire’s Live Stream for the upcoming season.

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Charlie Bannister promoted to Commercial Director

Jan 25, 2024

Charlie Bannister promoted to Commercial Director



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SGI negotiate Aston Villa Matchbreak Partnership with Champions Travel

Jan 19, 2024

SGI negotiate Aston Villa Matchbreak Partnership with Champions Travel



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SGI work alongside Manscaped to sign Alisha Lehmann as brand ambassador

Dec 06, 2023

SGI work alongside Manscaped to sign Alisha Lehmann as brand ambassador



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SGI appointed to lead on Dorking Wanderers commercial opportunities

Nov 27, 2023

SGI appointed to lead on Dorking Wanderers commercial opportunities



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Sporting Group International introduce Pertemps to Leyton Orient

Oct 20, 2023

Sporting Group International introduce Pertemps to Leyton Orient



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Salford City Football Club and Champions Travel forge exciting partnership with support from SGI

Aug 22, 2023

Salford City Football Club and Champions Travel forge exciting partnership with support from SGI



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The Terrace Store announce partnership with the Professional Darts Corporation & National Merchandise

Apr 26, 2023

The Terrace Store announce partnership with the Professional Darts Corporation & National Merchandise



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Sporting Group International broker record deal for Bolton Wanderers Stadium Naming Rights

Feb 20, 2023

Sporting Group International broker record deal for Bolton Wanderers Stadium Naming Rights



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Sporting Group International supports Watford & Seat Unique with new partnership

Feb 01, 2023

Sporting Group International supports Watford & Seat Unique with new partnership



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Leyton Orient FC appoint Sporting Group International in search for stadium naming rights

Jan 23, 2023

Leyton Orient FC appoint Sporting Group International in search for stadium naming rights



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