New Delhi, India - Sporting Group International (SGI), a leading global sports agency, is delighted to announce the successful negotiation of a Principal Partnership agreement between Mumbai City FC (MCFC) and DafaNews for the upcoming 2024-25 Indian Super League (ISL) season.
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Global Sports Agency
Sporting Group International is a leading sports agency with offices in the UK, Europe and India, illustrating our global reach.
Formed by a team of people whose expertise is unquestioned in the world of elite sport and whose advice has been sought and benefitted at the highest levels.
Latest Work
Sep 30, 2024
Sporting Group International Secures Principal Partnership Deal for Mumbai City FC with DafaNews
Jul 25, 2024
Yorkshire Cricket exclusively retain SGI to secure stadium naming rights opportunity
Global sports partnerships specialists Sporting Group International (SGI) has been appointed by Yorkshire County Cricket Club to lead a search for a Stadium Naming Rights Partner for its iconic Headingley Cricket Ground.
Home to Yorkshire CCC since 1890, Headingley hosted its first Test match in 1899 and has gone on to host some of the most iconic fixtures in English cricket history, including the legendary Ashes test victories against Australia in 1981 and 2019.
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Jul 19, 2024
Sporting Group International welcomes Jada McNally as Sponsorship Sales Executive
Sporting Group International has expanded its commercial partnerships team by appointing Jada McNally in the new role of Sponsorship Sales Executive, with a lead focus on developing opportunities in professional women’s sport.
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Jul 16, 2024
Sporting Group International appoints new lead in Spain
Global sponsorship, recruitment and talent management specialists Sporting Group International (SGI) has appointed experienced sports marketing and partnerships expert Diego Pesque as its Country Manager in Spain.
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Jun 19, 2024
SGI broker betting partnership between Worcestershire County Cricket Club and Dafabet
Sporting Group International (SGI) is pleased to announce that it has successfully brokered a deal for Dafabet to become the official betting partner of Worcestershire County Cricket Club. As part of this partnership, the Dafabet logo will be featured on Worcestershire’s Live Stream for the upcoming season.
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May 17, 2024
Sporting Group International partner with Final Third to champion sustainability in sport
Sponsorship, recruitment and talent management specialists Sporting Group International (SGI) has entered a new partnership with Final Third to support its ambitions to become a sports industry leader in environmental and sustainability practices.
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Apr 10, 2024
Sporting Group International secures Ian Dutton as UK Managing Director
Global sports agency Sporting Group International has outlined further expansion plans by appointing experienced sports industry leader Ian Dutton in a newly created role of UK Managing Director.
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Jan 25, 2024
Charlie Bannister promoted to Commercial Director
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Jan 19, 2024
SGI negotiate Aston Villa Matchbreak Partnership with Champions Travel
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Jan 09, 2024
Sporting Group International Europe appoints first Country Manager in Germany
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Dec 06, 2023
SGI work alongside Manscaped to sign Alisha Lehmann as brand ambassador
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Nov 27, 2023
SGI appointed to lead on Dorking Wanderers commercial opportunities
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